A Marketing to Media Translation Dictionary For Journalists Turned Content...
Translating is a tricky business. I took seven consecutive years of French classes, and most of the time, my teacher was a Lebanese-American woman named Hala Kim. She liked to remind us that English...
View ArticleClik here to view.
Financial Services Content Report: Industry Benchmarks & 5 Keys to Success
There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more...
View ArticleClik here to view.
Content Marketing 2020: 7 Tips for Creating Content Your Audience Actually Likes
The temptation with any “2020 marketing trends” content is to pack it with jargon and talk about the AI-powered revolution that’ll reinvent digital transformation across the enterprise. We’re happy to...
View ArticleClik here to view.
Evergreen Score: The New Content Metric You Should Care About
In the 1970s, a British boutique owner named Susie Faux came up with the capsule wardrobe. The idea behind it is that you should aim to collect a small amount of timeless pieces of clothing. These...
View ArticleClik here to view.
How to Make the Case for Content Marketing in Uncertain Times
One of the toughest things to deal with right now is the uncertainty. We live in a world of conflicting projections—charts that loosely map the best- and worse-case scenarios for our work and personal...
View ArticleClik here to view.
How the Hub and Spoke Strategy Can Help You Drive More Content Leads
When I first joined Contently seven years ago, I got a crash course in B2B marketing. I was fresh off running a failed news site—one of those late 2000s editorial ventures that sounded cool in theory,...
View ArticleClik here to view.
How to Map Content Marketing to Revenue, in 3 Steps
When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon. The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing...
View ArticleClik here to view.
Inside MD Financial Management’s Successful COVID-19 Content Strategy
Contently Case Stories tell the story behind the amazing work Contently customers are doing. On March 11, the content team at MD Financial was finalizing their Q2 content plan, built around themes like...
View ArticleThe Art and Science of Content Marketing ROI
Across the globe, many marketers are sabotaging their annual content marketing programs already. Their crime: failing to set goals. It’s nearly impossible to prove content marketing ROI if you don’t...
View ArticleClik here to view.
2021 Contently Report: What Buyers Want From Content Marketing
2020 put the spotlight on digital content like never before. With in-person activities on hold, content marketing became an investment that many brands could rely on. Last summer, LinkedIn reported...
View ArticleClik here to view.
Measure Your Content Marketing ROI With These 10 Steps
It’s getting harder and harder not to feel like life’s one big Zoom. Because of the pandemic, we’re living within the rectangular screens that sit on our desk and in our pockets. But this reality has a...
View ArticleClik here to view.
How Dell Perspectives Grew Its Audience 200% Through Bold Social Impact...
Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. Dell Perspectives launched in 2017 to showcase the company’s thought leadership and attract...
View ArticleClik here to view.
State of Healthcare Content Marketing: 5 Trends Transforming the Industry
Around 430 BCE, a Greek man named Hippocrates became a doctor. In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important...
View ArticleClik here to view.
State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted
B2B companies always have to think a step ahead. They’re looking for something that’ll give their products and services an extra edge. Something that’ll convince potential customers to learn more....
View ArticleHow Storytelling Can Build an Emotional Connection with a B2B Audience
B2B SaaS content is often very technical, which can be a bit dry for readers. But integrating storytelling into your content allows your target audience to build an emotional connection with your...
View ArticleClik here to view.
Prove the value of content by managing the end-to-end process under one roof
The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on...
View ArticleClik here to view.
Single-Touch Attribution: Mapping Marketing ROI Back to Content
Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. With the complex marketing strategies most of us design today, models like...
View Article(Im)proving Content’s Impact Using Marketing Data Analytics
Marketing budgets increased in 2022 after dropping to a historic COVID-19-related low in 2021. But content marketers can’t celebrate yet. That extra budget increases the expectation that marketers...
View ArticleClik here to view.
6 Metrics That Prove Content Marketing Success
How-to advice is one of the most dominant strategies used in marketing. While most marketers have good intentions when writing how-tos, they don’t always hit the mark on creating useful content....
View ArticleMastering the Most Important Content Metrics for 2023
Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth,...
View ArticleClik here to view.
Content Marketer for Hire—Why Marketers Are Prioritizing Talent
One of the biggest challenges to achieving content impact is a lack of people. That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. The...
View ArticleClik here to view.
The Black Box of Content Attribution: How to Engage With Consumers More...
We all want to attribute value to the content we produce. How did the output contribute to the overall customer experience and journey? How can we calculate the value it brings to the business? The...
View ArticleClik here to view.
Monetizing Your Content Strategy: Insights for B2B and B2C Brands
Content marketing is one of the most powerful tools in a modern marketer’s arsenal. If used strategically, it can significantly increase an organization’s return on investment (ROI). Though marketers...
View ArticleWhat are Content Marketing Platforms and Why You Need One
Let’s go on a journey down memory lane. It’s the year 2010, before anyone even knows to ask the question, “What are content marketing platforms?” You’re playing Angry Birds, listening to “Bulletproof”...
View ArticleClik here to view.
7 Features the Best Marketing Analytics Tools Will Have
Whether you’re crafting your overall content strategy or an argument about why publishing story-driven content is just as important as writing yet another sales sheet, one thing can make your life...
View Article